I think you miss the major points of the article. It is long if it is judged by the "standard" length of an article in a blogging era, and thus shorter attentio

I think you miss the major points of the article. It is long if it is judged by the "standard" length of an article in a blogging era, and thus shorter attention spans of readers. It is not that long if one considers that the author was trying a topic that is hard to illuminate. That doesn't mean it is a well-written article. Although he made his points clear, the writing could be better. I have read better articles on similar topics. I think writing is a universal skill in terms that good writing can be applied to both literatures and technical books. The ways to convey one's points are usually quite different based on the topics. An imaginary example, an extreme one, is to write a novel in a way like writing a book on a programming language. Similarly, as readers, we can't expect the same reading experiences on Madame Bovary and Gang of Four.