Her fake accounts had as one of the objectives reach 5000 friends (when this happened you could convert it to a page with 5000 followers and sell it to a compan

Her fake accounts had as one of the objectives reach 5000 friends (when this happened you could convert it to a page with 5000 followers and sell it to a company). To do this they created a program that searched the internet for pictures of someone in various situations, then prepared a easy-to-use library of photos to be uploaded every "x" period to look like a real person. The account operator (or operators for some particularly prized accounts) would then log-in, post the photo scheduled, and write a post on the fly, the best operators could make the fake account look like a real person, fooling not only other users but bots, tracking software and whatnot. The accounts that looked particularly real were very useful for PR efforts, some of the biggest clients were appliances manufacturers (example of one of them: GE), and one of the uses was for example one day try to distract the public after some bad news about washing machines causing accidents went viral, or try to create a counter-post that is viral too (in the washing machine case it worked, the viral post stopped being viral in 3 or 4 hours, and not even me remember what was the issue with the washing machines).