I tried it: http://i.imgur.com/a45wZdf.png http://i.imgur.com/a45wZdf.png And while the top 'results' were not 'organic', they were not ads either. They were s

I tried it: http://i.imgur.com/a45wZdf.png http://i.imgur.com/a45wZdf.png And while the top 'results' were not 'organic', they were not ads either. They were simply the top rated hotels on google maps near Chicago. When I clicked on 'More hotel', I was taken to google maps, which showed me top rated hotels as well as ads for hotels. In terms of giving me the most relevant results, I think this is pretty close.