All of those companies have to pay Google the instant you click on any of those ads. In the past (when Google was touting their "Do no evil" slogan), you would

All of those companies have to pay Google the instant you click on any of those ads. In the past (when Google was touting their "Do no evil" slogan), you would have seen at least as many or more organic results to go along with the paid ads. By pushing the organic way below the fold, Google is drastically increasing the odds someone will click on their ad. In fact, a lot of these companies are in the organic results but instead of getting their traffic for free, they'll have to pay Google for it. I'd like to make clear - I have no problem with Google doing things that it deems good for it's bottom line. They have every right to do that, but that is why regulators exist - to make sure that when someone becomes the dominant player, they don't then use that position to eliminate competitors and extort customers.