It's mostly business-related and non-technical (I'm using Shopify for the screencasts), although I touch on the Shopify templating system and discuss running/im

It's mostly business-related and non-technical (I'm using Shopify for the screencasts), although I touch on the Shopify templating system and discuss running/implementing A/B tests. It's primarily a walk-through from start to finish on choosing and validating a long-tail niche, sourcing the products, setting pricing/suitable margins, building out pages, marketing the store, etc. I chose Shopify because it has a really solid hosting infrastructure, templating is straightforward, you don't have to install the store/SSL certificates, and it has a huge ecosystem of add-ons and integrations. It makes bootstrapping and launching an eCommerce business extremely easy and relatively painless. Regardless of what back-end you use to power the store, the principles should still be beneficial!