if you read the linked article the you will notice that they don't dump AV - they just switched to a "AV" product that does away with the signature database com

if you read the linked article the you will notice that they don't dump AV - they just switched to a "AV" product that does away with the signature database completely and replacing it with heuristics - it also sounds like there is some white listing of processes involved as well. This is something AV products have been doing for quite some time now.