The problem is that they try to fully integrate Quickmatch with the existing system. That means that swiping right on someone in Quickmatch is the same as likin

The problem is that they try to fully integrate Quickmatch with the existing system. That means that swiping right on someone in Quickmatch is the same as liking them on their profile page. And as a paying user, I can see who likes me without having to like them back. So the anonymity of showing interest that is not reciprocated is completely lost. If Tinder did this they'd lose most of their users. And frankly, adding this on top of an existing platform as an opt-in is just hopeless - it just exacerbates the problem of too much configuration to get started. Not to mention focus (or even space) in the UI - Tinder works because swiping and chatting are the only two things you can do. This would only ever work as a new app.