I suppose that's right. But it's also kind of a short term worry. I mean, don't you think mobile networks are going to keep getting relatively faster and relati

I suppose that's right. But it's also kind of a short term worry. I mean, don't you think mobile networks are going to keep getting relatively faster and relatively cheaper and will therefore be more relatively OK with a few ad-related keepalives? Around this time in 1997, the PBS Newshour website[1] was an outrageous 113.7KB, which at the very top end of the GSM GPRS 2G networks of the time, 115 kbit/s, would take 8 long seconds to download. Why? Because of all of those obnoxious Sun Netra banner ads![2] What do you get in 8 seconds on LTE today? Lord of the Rings in 720p. Or a whole bunch of Buzzfeed pages with some ad trackers, sure. [1] https://web.archive.org/web/19970605132107/http://www1.pbs.org/newshour/ https://web.archive.org/web/19970605132107/http://www1.pbs.o... [2] https://web.archive.org/web/19970605132107im_/http://www1.pbs.org/newshour/images/homepage/netra_si.gif https://web.archive.org/web/19970605132107im_/http://www1.pb...