2 ms·

I quite agree. There's no excuse for that. Although most of the time it isn't the fault of the website or publisher, but rather of an adtech partner.

• manigandham 11y ago
  It's both. It's a shared execution and the publishers haven't really put the work in either. Check how well http://www.theguardian.com/ http://www.theguardian.com/ loads and you can see that it's perfect possibly to have plenty of ads while still having a great reading experience.
  • malchow 11y ago
    Do you know what their architecture is? It is fast.
    • manigandham 11y ago
      Some details here: http://www.theguardian.com/technology/developer-blog/2014/dec/29/what-is-the-guardians-tech-stack http://www.theguardian.com/technology/developer-blog/2014/de... It's not really the backend that matters, these days its the front-end setup that makes the biggest difference. Less javascript, less huge unnecessary images, less "interactive" crap and streamlining the loading of content first then ads async can make a site load pretty quick. They also style the ad slot dimensions (since all banners are standard sizes) which keeps the content from moving around when an ad does load. Its just simple effective optimizations, something that should be done but for some combination of bad talent, bad management and poor priorities, just isnt.