It's certainly not required by a any means - if people are good and do their jobs well, then you don't need that. It might be harder to recruit people in some c

It's certainly not required by a any means - if people are good and do their jobs well, then you don't need that. It might be harder to recruit people in some cases if they don't care about your product or service at all, though. There are some industries / technologies I don't have any interest in, and wouldn't work for companies involved in them. So there is some value in having employees care.