Seems like Amazon are trying to replicate WeChat by creating a platform that people don't leave to use apps. By owning this 'ecosystem', Amazon can (a) collect

Seems like Amazon are trying to replicate WeChat by creating a platform that people don't leave to use apps. By owning this 'ecosystem', Amazon can (a) collect all sorts of data from what apps people use, how long they use them, when they use them, etc. and (b) can provide ads (as Sigmar states) that are very targetted. Smart play. It's definitely disruptive...