2 ms·

>This is about relying on the core values of the company I think you place too much emphasis on companies having moral values. Companies don't have values othe

by iwwr 11y ago

>This is about relying on the core values of the company I think you place too much emphasis on companies having moral values. Companies don't have values other than profits. The people in charge may have them, but they are relentlessly driven to produce value for the shareholders, which is not necessarily an evil thing. It's not the purview of a company to have moral values. Apple have made themselves by becoming a platform rather than being strictly a hardware company. Their hardware can be regarded as tools or tokens necessary to access Apple's services, rather than products in and of themselves.

eridius 11y ago
Not all companies are driven to maximize short-term profits. Or more generally, there exist companies which believe shareholder value is about more than short-term profits. Apple has demonstrated itself to be one of those companies. As a particularly public example of this[1], at the company's annual shareholder meeting in 2014, the National Center for Public Policy Research (a conservative think-tank, climate-change denial group, and investor in Apple) asked Tim Cook and the board to pledge that Apple wouldn't pursue any more environmental initiatives unless it improved the bottom line. Tim Cook's response: > We do things because they are right and just and that is who we are. That’s who we are as a company. I don’t…when I think about human rights, I don’t think about an ROI. When I think about making our products accessible for the people that can’t see or to help a kid with autism, I don’t think about a bloody ROI, and by the same token, I don’t think about helping our environment from an ROI point of view. And then he told them to sell their shares: > If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock. [1] http://mashable.com/2014/02/28/apple-ceo-tim-cook-climate-change/ http://mashable.com/2014/02/28/apple-ceo-tim-cook-climate-ch...

by iwwr 11y ago

eridius 11y ago

Not all companies are driven to maximize short-term profits. Or more generally, there exist companies which believe shareholder value is about more than short-term profits. Apple has demonstrated itself to be one of those companies. As a particularly public example of this[1], at the company's annual shareholder meeting in 2014, the National Center for Public Policy Research (a conservative think-tank, climate-change denial group, and investor in Apple) asked Tim Cook and the board to pledge that Apple wouldn't pursue any more environmental initiatives unless it improved the bottom line. Tim Cook's response: > We do things because they are right and just and that is who we are. That’s who we are as a company. I don’t…when I think about human rights, I don’t think about an ROI. When I think about making our products accessible for the people that can’t see or to help a kid with autism, I don’t think about a bloody ROI, and by the same token, I don’t think about helping our environment from an ROI point of view. And then he told them to sell their shares: > If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock. [1] http://mashable.com/2014/02/28/apple-ceo-tim-cook-climate-change/ http://mashable.com/2014/02/28/apple-ceo-tim-cook-climate-ch...