I believe that the growing aversion is toward the pervasive tracking and UX destroying variety of ads. Not all ads have to be that. It's not just an iOS user m

I believe that the growing aversion is toward the pervasive tracking and UX destroying variety of ads. Not all ads have to be that. It's not just an iOS user mentality obviously since ad block usage is increasing across desktops too. The ad ecosystem is out of control and in need of an overhaul. iOS 9 will simply help many more see how much ad-tech has slowed down the browsing experience. Also, free stuff will always exist on the Internet.