You have to understand that the company makes most of its money by selling stuff. One of the easiest ways to get your project approved there is to say "we'll i

You have to understand that the company makes most of its money by selling stuff. One of the easiest ways to get your project approved there is to say "we'll increase sales by xx million." If you just tell the executives that you want to make a speaker voice thing or reorder button thing that customers will probably want a whole lot you won't get approval.