6 ms·
My theory is this is Apple's attempt to push people working in adtech towards Apple's Google-Analytics analogues. It is getting a bit ridiculous how bluntly Go
by tomlock 11y ago
My theory is this is Apple's attempt to push people working in adtech towards Apple's Google-Analytics analogues.
It is getting a bit ridiculous how bluntly Google (the incumbent), Apple (whoa we track mobiles really well) and Facebook (wahey, we track real people, come over here) are all trying to push adtech people onto their platforms. They are now truly going for the Enterprise market, and are looking to lock them in.
- hayksaakian 11y agoDo Facebook and Apple really have an analytics platform anywhere as good as Google analytics? If one of them acquires kissmetrics or mixpanel of something I'd believe you but having used facebook's business interface first hand it's only good at analytics "on facebook" it tells you very little about your actual site even if you have their pixels on every page. With Google I can see my marketing funnel from on every platform.
- tomlock 11y agoI totally agree, but having a bad platform hasn't stopped people trying to sell theirs to enterprise, afaik.