> And though other companies—such as Xiaomi—sell models at the similarly aggressive price points, Obi aims to offer a better phone for the price. > ... > The

> And though other companies—such as Xiaomi—sell models at the similarly aggressive price points, Obi aims to offer a better phone for the price. > ... > The hardest part of the design was not coming up with cool-looking designs," Sculley says. "It was sweating the details over in the Chinese factories, who just were not accustomed to having this quality of finish, all of these little details that make a beautiful design. We had teams over in China, working for months on the floor every day. We intend to continue that process and have budgeted accordingly. So, how long do you think it will take the other (Chinese) companies to reach the same level, given that you teach them?