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Making a low/mid range would have been just as bad of an idea. That range is way lower margin and the established players are way better at it. They had to go
by rhino369 11y ago
Making a low/mid range would have been just as bad of an idea. That range is way lower margin and the established players are way better at it.
They had to go big or go home. They really should have gone home though.
- Apocryphon 11y agoTruly going big would have been to build two phones- keep the Fire as high end, then build a cheaper version for the low/mid range. That way there is no ambiguity.
- rifung 11y agoThe thing is, I think Amazon is fine with selling at low margins. Look at their Kindle devices. If anything they don't need to make money from device sales if the phones come preinstalled with the Amazon market as they can make money off app sales and get more developer mindshare.