How are 1) and 2) different than the status quo? Aren't developers already incentivized to keep users in their app for as long as possible? More touch points ->

How are 1) and 2) different than the status quo? Aren't developers already incentivized to keep users in their app for as long as possible? More touch points -> more IAP buying opportunities -> more money. > 3) Amazon Underground is covering the costs for now. But if users were asked to pay themselves, I'm sure many would balk at the idea of paying per-minute to play games. As I understand it, it's not a pay-per-minute sort of deal. You'd pay the same price every month and the revenue would be divied out based on usage (like Netflix).