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Grocery stores have been tracking your food purchases since the 1990s at least. That's why they have those shopping cards.

• gorena 11y ago
  Apple Pay and/or cash defeats this, though.
  • lalos 11y ago
    Wouldn't Apple keep a record of your transactions? They even send a push notif with the receipt so they are aware of the location and store.
    • gorena 11y ago
      It defeats the grocery store tracking mentioned in the parent post - Apple Pay uses a different temporary credit card number for each transaction, so the store can't track you with it. I'm not sure what the server side component is - but I don't believe they would have itemized data. So Apple/Amex know that you go to Whole Foods, but don't know what you're buying. Obviously, credit card companies have always had that data anyways.
  • jacalata 11y ago
    "Those shopping cards" probably means coupon cards. It doesn't matter how you pay if you also put in your personal QFC number at every transaction.