The data is out there. There was literally no way to stop it. Whether people find glee in it or not is entirely irrelevant, and this notion that if we all just

The data is out there. There was literally no way to stop it. Whether people find glee in it or not is entirely irrelevant, and this notion that if we all just held up our nose no privacy would be invaded is unreasonable. And it's worth noting that the "pet moral value" that people seem the most outraged about is honesty, however much people try to load it with their own hangups. If this was a site for open marriages, tinder hookups, or anything of the sort, I doubt it would have gotten much attention at all. Instead it's a site for people a) lying to their partner, or b) lying to everyone else. Some of the most reported cases have been about raw hypocrisy. This will absolutely make everyone pause when offering up data to third parties though, and really that couldn't come quickly enough. Whenever there is a password database dump, one of the things I've always found most remarkable are the number of people inconvenienced because they use the same password everywhere, trusting their life to every random service they used. Similarly, trusting critical, compromising data to some hookup app -- who have competencies and auditing and archiving that you have no notions about -- seems insane, but it has become an online norm. Breaches like this may make people more considerate of the value of their own data.