4 ms·
"Over decades, the (maybe at most semi-true) idea that products bought at Aldi or Lidl will provide high value despite their low price" I hate to be defending
by woodpanel 11y ago
"Over decades, the (maybe at most semi-true) idea that products bought at Aldi or Lidl will provide high value despite their low price"
I hate to be defending Aldi's rep (or the allegedly faux idea), but as a regular shopper in Germany'S four major chains (Edeka, Rewe,Lidl, Aldi), I must insist: Aldi/Lidl ARE providing a good price-to-value ratio for customers :-)
Of course, with the organic & premium chains popping up the last decade(s) you can get better quality. But those high-quality shops are making up just a small share of the market [1].
Their competitors (REWE/EDEKA) will offer you a wide range of [lets say Beans], ALDI/LIDL will offer you just one. But while that one usually has the quality of the competitor's most expensive version it comes with the price-tag of the competitor's cheapest.
[1] http://de.statista.com/statistik/daten/studie/4916/umfrage/marktanteile-der-5-groessten-lebensmitteleinzelhaendler/ http://de.statista.com/statistik/daten/studie/4916/umfrage/m...
- usrusr 11y agoThe "semi-true" was aimed as much at the explanation (cheap presentation, which can't be the sole reason, otherwise it would be too easy to successfully imitate) as at the quality of goods (which is often high, but not always). Edeka and Rewe are already out of the cheap range. Mainstream with cheap options very chose to the discounters and very far from the prices in the tiny organic/luxury segment, but still clearly distinguishable from the strictly cheap places.