It's the exact opposite of what Nintendo does with Mario. Mario is used to brand a wide variety of different games. If Nintendo isn't sure whether a game will b

It's the exact opposite of what Nintendo does with Mario. Mario is used to brand a wide variety of different games. If Nintendo isn't sure whether a game will be successful, they slap Mario and his friend on it and call it a Mario game. Golf, racing, party games, pinball, platformers, EVERYTHING has had the mario label used to pull in potential audience. Rovio has done precisely the opposite, and tried to rebrand the same game with different themes, like Star Wars. There's nothing new under the aesthetic changes.