Lidl seems to have a terrible reputation in the UK and Italy (and possibly elsewhere), but in Germany they're just another discounter. We do have some more ups

Lidl seems to have a terrible reputation in the UK and Italy (and possibly elsewhere), but in Germany they're just another discounter. We do have some more upscale supermarkets, but there's generally little variance in quality among the discounters. Although Lidl does have by far the best store brand (J.D. Gross) chocolate.