4 ms·
Conversion on anything trial-like, is going to be very small, and likely worse than even an upfront purchase because you will hit some people who are satiated w
by fasteddie 11y ago
Conversion on anything trial-like, is going to be very small, and likely worse than even an upfront purchase because you will hit some people who are satiated with a small amount of trial gameplay or people who decide not to buy after playing.
Keep in mind that the best premium apps have lifetime revenues in the low tens of millions, and the best F2P are in the billions.
- TranquilMarmot 11y agoDo you have a source for those numbers? I'm curious about what % of the top-grossing apps are considered "the best" i.e. if 1% of apps are making billions but the other 99% are complete flops, it seems ludicrous that anybody would try to enter the market as this stage.
- deleted 11y ago[deleted]
- swillis16 11y agoThis reminds me of some reading/watching I've done in the past about how video game demos can actually hurt sales in the long run[1] which sounds very similar to what you've stated. [1]: https://www.youtube.com/watch?v=us6OPbYtKBM https://www.youtube.com/watch?v=us6OPbYtKBM
- bigtunacan 11y agoI hear this argument so often that trials hurt sales because people decide not to buy after playing. This is the benefit of the trial to the end user; I can see if I like the game before I put money on the table. Even if the game is stellar, it's not going to be everyone's cup of tea. The inverse of this is likely just as true, sales are not made due to there being no free trial so someone just doesn't bother with it at all.