This reminds me of Tesco trying to crack the US. No language barrier, and spent ages studying US shopping habits but gave up in the end. Supermarkets are hard.

This reminds me of Tesco trying to crack the US. No language barrier, and spent ages studying US shopping habits but gave up in the end. Supermarkets are hard. http://www.bbc.co.uk/news/magazine-13190124 http://www.bbc.co.uk/news/magazine-13190124