This is very important. I would also argue that Rovio never really achieved the "Freemium ideal" in the way that top grossing games: Clash of Clans, Game of W

This is very important. I would also argue that Rovio never really achieved the "Freemium ideal" in the way that top grossing games: Clash of Clans, Game of War, and Candy Crush has. Now are other examples in the reverse, where the game is far too expensive to attract a large userbase. But Rovio hasn't been able to "toe the line" between an attractive "free-to-wait" game that is fun enough to draw in massive amounts of paying users - like other developers have - _despite_ having a brand marketable enough to make a movie off of.