Either you accept that this is a hit-based business, take the money and run. ... or you do what Rovio did and try to branch out beyond games and build a larger

Either you accept that this is a hit-based business, take the money and run. ... or you do what Rovio did and try to branch out beyond games and build a larger brand out of it. That's probably easier than trying to find the next hit (see how that went for Zynga or how its currently going for King)