The key lesson here is that entertainment companies are closer to gambling than outsiders realize. That is, to turn an entertainment company into a viable long

The key lesson here is that entertainment companies are closer to gambling than outsiders realize. That is, to turn an entertainment company into a viable long term business you need to diversify and reduce risk of new title launches. That's why we see the large game companies producing sequels as opposed to launching new IP or game concepts. A mobile company that understands this model is tell tale games.