They spend time talking about celebrities because that will improve the SEO results of the article. They have substantial, original content that mentions famous

They spend time talking about celebrities because that will improve the SEO results of the article. They have substantial, original content that mentions famous people. Journalism is dead. We're now just fodder for the "article hackers" whose job it is to get page views. There are different ways to do this for different audiences; this is the snobbish academic equivalent of a Buzzfeed article titled "15 Signs You Totally Have VD".