The hostility between users and ads and the presentation of ads as a penalty for no-charge use must have been borne from the 'make money while you sleep' mental

The hostility between users and ads and the presentation of ads as a penalty for no-charge use must have been borne from the 'make money while you sleep' mentality. Google ads are obnoxious and often try to trick you into clicking fake download buttons to take who 'who knows where?'. Popup blocking is native on most browsers and it was advertisers that were largely responsible for those. I often find myself wondering. Why don't content providers put some time into pursuing an advertiser with related services to the content or of likely interest to the viewers and 'make a deal' to present their products or services? And likewise, people wanting to advertise can approach related content providers. They can present the 'ad' as an equal part of the content and no adblocking apps will sort it out. Maybe they can use promo codes available within the website to receive a deal of some sort. Who knows? I'm looking forward to more straight forward and honest forms of advertising that I hope will emerge when things like google's adsense etc start to falter due to adblocking.