It doesn't have to taste bad to force you to eat it in moderation. There are examples out there. People complain that Pepsi is too sweet, and you can only drink

It doesn't have to taste bad to force you to eat it in moderation. There are examples out there. People complain that Pepsi is too sweet, and you can only drink a small amount before they can't drink anymore. You could also talk about the salt levels on certain foods (where after a certain amount they start tasting too salty, etc). Food makers want their food to never make you say, "Ok, that's enough this is getting too {sweet,salty,sugary,etc}". That's different from the food tasting bad.