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I wonder how common restaurant menu A/B testing is...

• zackattack 17y ago
  Dan Ariely gives a more detailed synopsis in his book Predictably Irrational http://www.amazon.com/gp/product/006135323X?ie=UTF8&tag=httpwwwhiph02-20 http://www.amazon.com/gp/product/006135323X?ie=UTF8&tag=... Derek Sivers summarizes the book here in case you don't want to buy the book but I certainly recommend having it as a reference http://sivers.org/book/PredictablyIrrational http://sivers.org/book/PredictablyIrrational