4 ms·

Restaurants use Menu Psychology to Entice Diners

• joeyo 17y ago
  I wonder how common restaurant menu A/B testing is...
  • zackattack 17y ago
    Dan Ariely gives a more detailed synopsis in his book Predictably Irrational http://www.amazon.com/gp/product/006135323X?ie=UTF8&tag=httpwwwhiph02-20 http://www.amazon.com/gp/product/006135323X?ie=UTF8&tag=... Derek Sivers summarizes the book here in case you don't want to buy the book but I certainly recommend having it as a reference http://sivers.org/book/PredictablyIrrational http://sivers.org/book/PredictablyIrrational
• mishmax 17y ago
  "Menu design draws some of its inspiration from newspaper layout, which puts the most important articles at the top right of the front page, where the eyes tend to be drawn. " Is this true? I thought eyes are drawn to top left?