That they "just don't care" is not in my experience true. When it is explained most people I've spoken do care. However, then they ask "and what can we do abou

That they "just don't care" is not in my experience true. When it is explained most people I've spoken do care. However, then they ask "and what can we do about it?" and the answer is either "change everything about how you do things" or "not much"... And then they don't care enough to go beyond this stage or they are just confused and scared. Either way back to facebook the next day.