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A concise summary of just about everything wrong with the mainstream music industry. This excerpt is particularly nice: "You want them to turn on the radio and
by dstyrb 11y ago
A concise summary of just about everything wrong with the mainstream music industry.
This excerpt is particularly nice: "You want them to turn on the radio and hear Rihanna, turn on BET and see Rihanna, walk down the street and see a poster of Rihanna, look on Billboard, the iTunes chart, I want you to see Rihanna first."
Another relevant article: https://medium.com/cuepoint/why-do-all-records-sound-the-same-830ba863203 https://medium.com/cuepoint/why-do-all-records-sound-the-sam...
A horrific excerpt: "Two or three times a year, a company like L.A.-based Music Research Consultants Inc arrive in town, hire a hotel ballroom or lecture theatre and recruit 50 to 100 people, carefully screened for demographic relevance (they might all be white suburban housewives aged 26–40). They’re each given $65 and a perception analyzer—a little black box with one red knob and an LED display. Then, they’re played 700 seven-second clips of songs. If they turn the knob up, the song gets played. If they turn it down, it doesn’t."
Why is it so hard for indie artists these days? The world may never know. Damned Spotify.
- shalmanese 11y agoThis is one segment of the industry Shazam is hoping to disrupt. The theory is that songs people are most curious about Shazaming is a better perceptual signal than adjusting a knob 700 times and you can gather way more data points way more cheaply. If you think the process is horrific, at least there's people trying to make it more accurate.