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I've advertised on Twitter before and their engagement metrics are curious and a bit dishonest. They measure any click on a tweet's body (not a hyperlink) as a
by justinzollars 11y ago
I've advertised on Twitter before and their engagement metrics are curious and a bit dishonest.
They measure any click on a tweet's body (not a hyperlink) as an engagement; where as an advertiser I define engagement as a favorite, retweet or reply.
- iaw 11y agoI think that there is an important distinction there that they can only dance around for so long using definitions.
- danieltillett 11y agoDoes advertising on Twitter work? I am curious if engagement matters too much provided Twitter is delivering the results? Of course if it is not cost effective then they have a problem.
- hadeharian 11y agoIt's not just "does it work?" but "what kind of customers are you getting?". Twitter seems more productive to me than any part of facebook, which seems to desire to ravenously consume one's life. It's only a slightly less consuming task than some online games (MMORPG). You're purchasing time from people that are busy, and productive, and have a life that on the whole it not completely virtualized. Compare that with Facebook and MMPORGs of sorts, and there are some highly successful virtual people who live real lives in mobile homes and shitty apartment complexes. Not to say their overall quality of life is bad, but maybe their balance is off kilter some.