Who buys these? I presume the microsecond automated trading shops would love them, but the value of processing speed-ups isn't that great in most industries.

Who buys these? I presume the microsecond automated trading shops would love them, but the value of processing speed-ups isn't that great in most industries. I've been doing performance work on a bunch of Java apps for a Fortune 500 company, and processor is rarely a bottleneck. I guess the locking speed-ups and transactional memory (in HW?) would help with scaling.