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Yes, open sourcing how their search algorithm works would destroy the relevance of their search rankings. There's a multi-billion SEO market reverse engineering
by andreyf 17y ago
Yes, open sourcing how their search algorithm works would destroy the relevance of their search rankings. There's a multi-billion SEO market reverse engineering those algorithms.
- gaius 17y agoRight, but there isn't a multi-billion-dollar market in reverse engineering AES, because it's published. And we all use it and it's fine - publication hasn't weakened it at all.
- nvoorhies 17y agoAES does something completely different though. AES wants to make an insignificant change to the input result in a disproportionate change in the output. Any kind of scoring system where scoring ended up being essentially random like this would be useless. And any scoring system that's useful and open will tell you just how to increase your score.