I suspect that the reason is simpler. People want something to make them feel better, not something that has a chance of actually making them better. To many p

I suspect that the reason is simpler. People want something to make them feel better, not something that has a chance of actually making them better. To many people, homeopathy and other alternative medicines offer a superior "feel better" package than traditional medicine. Modern health care can feel clinical, confusing, uncertain, and expensive. On the other hand, alternative medicine is cheap-ish and usually sold by "true believers" who will gladly spend time with you to assure you that everything is going to be OK. The anti-big-pharma spiel is just a red herring that prevents people from worrying about whether or not they've made the right decision in rejecting real medicine.