I think their implicit assertion that a transparent advertising market is bad for the public is completely false and self-serving. Let's be honest folks, Google

I think their implicit assertion that a transparent advertising market is bad for the public is completely false and self-serving. Let's be honest folks, Google's ad market is their biggest product, by FAR. An opaque market serves only to push each customer as close as possible to their maximum price and benefit Google as much as possible, while providing the consumer (even a very inquisitive tech-minded consumer) no insight whatsoever about how much companies are willing to pay for their eyeballs.