Those Ashley Madison users that aren't aware of the breach, or with families that are not aware are still possibly going to be targets of people will use the da

Those Ashley Madison users that aren't aware of the breach, or with families that are not aware are still possibly going to be targets of people will use the data to blackmail them. That is there may be a large number of AM users who will be made aware of it one way or another. If there is enough personally identifiable information in the dumps, strangers on the internet are going to use it as their personal piggy bank and send mass emails out to threaten whomever they find with black mail. They'll say "Send me $1,000 or I'll tell your spouse" and they'll keep doing it. Apparently home address and phone numbers are in the dumps for some members.