No one seemed morally repulsed then. The single and only reason Ashley Madison got media attention -- and they got plenty (morning radio in the Southern Ontari

No one seemed morally repulsed then. The single and only reason Ashley Madison got media attention -- and they got plenty (morning radio in the Southern Ontario space just loved bringing them up) is that it was salacious: The whole premise of a site to arrange affairs is just very "click baity", and it's sure to draw attention. Ashley Madison played those cards brilliantly, turning their entrant in a hyper competitive dating site market into a newsworthy, edgy find an affair site. But that same gambit also means that if you fail, many want to see you fail big, exactly the same motivations drawing media. There is no hypocrisy or dual standards here. Site is newsworthy for its market, and it's newsworthy for success, and even more for failures.