I got really specific in the interview about exactly how we drove Free Books to the top of the Books category on the iPhone, and got to $900. Less of a Newswee

I got really specific in the interview about exactly how we drove Free Books to the top of the Books category on the iPhone, and got to $900. Less of a Newsweek 'get rich quick' story, and more of a day to day iteration, so hopefully some of the takeaways will be more widely applicable.