* > He should care because you will go to his competition.* Yes, thats an option. But with web publishing, which is mostly inbound traffic through search engin

* > He should care because you will go to his competition.* Yes, thats an option. But with web publishing, which is mostly inbound traffic through search engines, that doesn't matter. That isn't exactly a niche where sustainable customer relationships are top priority. * option 1: Safari user with ad blocker visits site. bandwidth costs: yes. ad revenue: no -> net negative * option 2: Safari user gets chrome-walled. bandwidth costs: no. ad revenue: no, but slight chance of switch to chrome -> net neutral with slight chance of net positive * option 3: Safari user goes to competition (= different google result). bandwidth costs: no. ad revenue: no -> net neutral.