Yes, I've worked in apparel ecommerce for some major brands, and many that market to older women use vanity sizing (beyond the general trend in the article), wh

Yes, I've worked in apparel ecommerce for some major brands, and many that market to older women use vanity sizing (beyond the general trend in the article), which leads to a high rate of return. You can put a vendor size chart right on the product page, but if the customer thinks "my size is X" instead of "my measurements are W, X, Y, and Z" they won't bother checking.