3 ms·
I guess it depends on what you mean by "studies" and "A/B" testing since this kind of pricing test has probably been done informally since the sizing was standa
by galago 11y ago
I guess it depends on what you mean by "studies" and "A/B" testing since this kind of pricing test has probably been done informally since the sizing was standardized. It may have only become effective after Americans started getting really fat.
- pervycreeper 11y agoI guess the idea is to have two identical garments labelled with different sizes, and see if one is more likely to sell. Perhaps there is not a big difference, and the size inflation is more about creating customer goodwill.