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Curious if there are any studies which have A/B comparisons of consumer purchasing habits relative to size labelling.
by pervycreeper 11y ago
Curious if there are any studies which have A/B comparisons of consumer purchasing habits relative to size labelling.
- galago 11y agoI guess it depends on what you mean by "studies" and "A/B" testing since this kind of pricing test has probably been done informally since the sizing was standardized. It may have only become effective after Americans started getting really fat.
- pervycreeper 11y agoI guess the idea is to have two identical garments labelled with different sizes, and see if one is more likely to sell. Perhaps there is not a big difference, and the size inflation is more about creating customer goodwill.