If you are aiming for more than a lifestyle business, read The Curse of the Mogul [1][2]. It's a graduate level course in formal business strategy disguised as

If you are aiming for more than a lifestyle business, read The Curse of the Mogul [1][2]. It's a graduate level course in formal business strategy disguised as a fun and easily readable analysis of why the media industry is so broken. The author is a Columbia business school professor who specializes in business strategy. The book won't help you get your first customers but it will help you design a business that can stay on top once it gains that traction. [1] https://books.google.com/books/about/The_Curse_of_the_Mogul.html?id=JsdbJYu_TC8C&hl=en https://books.google.com/books/about/The_Curse_of_the_Mogul.... [2] http://www.wsj.com/articles/SB10001424052748703298004574457090880784448 http://www.wsj.com/articles/SB100014240527487032980045744570...