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He should care because you will go to his competition.

• bildung 11y ago
  * > He should care because you will go to his competition.* Yes, thats an option. But with web publishing, which is mostly inbound traffic through search engines, that doesn't matter. That isn't exactly a niche where sustainable customer relationships are top priority. * option 1: Safari user with ad blocker visits site. bandwidth costs: yes. ad revenue: no -> net negative * option 2: Safari user gets chrome-walled. bandwidth costs: no. ad revenue: no, but slight chance of switch to chrome -> net neutral with slight chance of net positive * option 3: Safari user goes to competition (= different google result). bandwidth costs: no. ad revenue: no -> net neutral.