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>They adjust their technology stack to serve fewer ads and reduce page bloat. This won't happen because there are already ad networks out there which are very

>They adjust their technology stack to serve fewer ads and reduce page bloat. This won't happen because there are already ad networks out there which are very lightweight and have strict rules (ex. Adsense). No more than 3 ads per page, rules about where they can be, and how big they can be, and that they can't do things like interrupt the flow of the page, (so no ads in between paragraphs). No animations, no video, no misleading/attention grabbing ads, no pushing content below the fold, no moving ads, the list goes on and on and on. Sadly most content creators don't use them because they don't pay as well as the scummy networks. Plus people still block them all the same while assuming they are the scummy networks. It's now a lose-lose situation to try and be a good ad network now. (Remember what happened when adblock tried to allow unobtrusive ads? The internet collectively tried to kill them over it!) I see your number 3 as the one that will be most likely.

eridius 11y ago
I thought the internet got mad at AdBlock not because it was allowing "unobtrusive" ads, but because it was allowing ad companies to pay AdBlock to be put on the whitelist.
danneu 11y ago
> Sadly most content creators don't use them because > they don't pay as well as the scummy networks. I thought people only use scummy networks when they're banned from Adsense or in an Adsense-prohibited domain like porn. Adsense seems to have much better payout than just about anything. Also, you can get bad, misleading, or animated ads on Adsense like that fake "Download" button you see on scummy sites. Just keep "Enable 3rd Partners" and respective checkboxes checked.
- Klathmon 11y ago
  People use scummy networks because they pay magnitudes more than the nice ones. I have an adsense site that is averaging about 0.5% CTR. And those "download button" ads aren't through AdSense. There are other networks under Google like doubleclick that serve the "scummy-er" ads. (which IMO they should crack down on) If you do see any ads that do things like fake download buttons in what they call "display ads" then they should be reported, as that specific example is used as a not-okay ad.

eridius 11y ago

I thought the internet got mad at AdBlock not because it was allowing "unobtrusive" ads, but because it was allowing ad companies to pay AdBlock to be put on the whitelist.

danneu 11y ago

> Sadly most content creators don't use them because > they don't pay as well as the scummy networks. I thought people only use scummy networks when they're banned from Adsense or in an Adsense-prohibited domain like porn. Adsense seems to have much better payout than just about anything. Also, you can get bad, misleading, or animated ads on Adsense like that fake "Download" button you see on scummy sites. Just keep "Enable 3rd Partners" and respective checkboxes checked.

Klathmon 11y ago
People use scummy networks because they pay magnitudes more than the nice ones. I have an adsense site that is averaging about 0.5% CTR. And those "download button" ads aren't through AdSense. There are other networks under Google like doubleclick that serve the "scummy-er" ads. (which IMO they should crack down on) If you do see any ads that do things like fake download buttons in what they call "display ads" then they should be reported, as that specific example is used as a not-okay ad.